People respond to images and videos far better than they do text, which is why Instagram is one of the most popular websites and apps in the world. It's also why it's one of the most powerful spaces to build your personal or business brand with engaging and creative content.
Instagram has the 4th-most users of any app and is the 6th-most visited website in the world. It reaches over 1 billion users each month, and the average user spent 30 minutes a day on Instagram in 2020.
71% of US businesses use Instagram. Instagram helps 80% of Instagram users decide to buy a product or service. 50% of Instagrammers follow at least one business.